Why Superhero Movies Are Proving to be WB Pictures’ Kryptonite – Opinion Piece
I feel it's time to say something about the Warner Bros. Pictures fiasco.
But before I do that, it's necessary to unpack what the term 'sunk cost fallacy' means. Sunk cost fallacy is when an individual (or organization) believes it is worthwhile to continue pouring funds into an obviously fruitless venture.
It's based around the assumption that once you have extended yourself financially it makes sense to invest more - until the project pays off. In business, this is one of the gravest errors a person can make. It's much more advantageous to know when you should 'cut your losses' and move on to a more profitable endeavor.













